We all know him, we all love him, but when's the last time you saw him? In early 2024, we were absolutely delighted to be tapped to bring back the Pillsbury Doughboy, with more personality than ever in the new brand campaign. Shooting 8 spots all together, we found efficiencies to get the most bang for our buck, while letting us split post production to focus on the details of each meticulous spot.
Creative Agency: BBDO / MW
Group Creative Director: Tess Nyberg / Eric Schlauch
ACD: Chris Corum
Copywriter: Jacob Guenther
Post-Producer: Jen Helm
Director: Chris Balmond
Production Company: Unit 9 / Circle
Animation/Color/Finish: Tantrum Studios
Music: Made Music
Audio Engineering: Todd Syring
Returning for the 5th year, Cheerios amped up the heart-shape excitement with custom boxes celebrating your family and friends. Available in two languages (plus French in Canada!), Cheerios was out to prove that you don't just eat Cheerios for your own heart, but all the hearts of those you love. In the end, we finished a :60, a :30, a :15 and :06s, in multiple product and language versions, plus a suite of social assets.
Creative Agency: Martin Williams
Group Creative Director: Tess Nyberg
ACD: Chris Corum
Copywriter: Molly Thomson
Post-Producer: Jen Helm
Director: Yael Staav
Production Company: Furlined / Animals.tv
Color/Finish: Coffee & TV
Music: MAS
What better way to celebrate 90 Years of Skippy Peanut Butter than by celebrating all the different ways people use it around the world! Taking us through multiple generations and global cultures, we wanted to highlight the product in unique ways, while being authentic to the time and place. From your standard 1940s kitchen with peanut butter toast, to 90s K-POP and ramen, we left nothing out. Props department had fun on this one for sure, and so did our client!
Agency: BBDOMW
Directors: Les Garcons
Production Company: Leloi
Music: HiFi Music Project
GCD: Taylor Snyder
ACD: Jake Carlsrud
CW: Josh Gloe
We had the opportunity to work with celebrity chef and TV personality, Carla Hall on the new Progresso Soup campaign and she did not disappoint. Full of energy, color and bold flavors, we worked to keep these spots authentic to Carla’s personality and the soup itself.
Agency: Martin Williams
Director: Shaun Collings
Production Company: Drive Thru TV
Post: Drive Thru TV
GCD: Tess Nyberg
ACD: Madesyn Winslow
Copywriter: Molly Thomson
Music: HiFi Music Project
Piggybacking off of the commercial brand campaign, M1 is urging viewers to break free from their mundane, plugged-in lives and just drive. Shooting over 4 days from the desert to the city, we captured video content and delivered an asset library including stills used in large out of home spectaculars in cities across the US. A few favorites are below. Not pictured, the down day Arches National Park team hike!
Creative Agency: Martin Williams
Group Creative Director: Matt Pruett
ACD: Sam Johnsrud
Copywriter: Jacob Guenther
Director: Lacie Criswell
Production Company: Kano Creative
Post: BeGrizzlee
Music: Marmoset
Our favorite cereal in our favorite shape, just in time for Heart Health month! Working against a condensed timeline, we triple parallel pathed this, working closely with House Special, Gasket and Black Label Music to get this done on time, and in a perfect way. Our hard work paid off as this spot was featured on The Drum as the number one most effective ad in January 2023.
Creative Agency: Martin Williams
Group Creative Director: Tess Nyberg
ACD: Alex Dubrovsky
Copywriter: Molly Thomson
Buzz Animation: House Special
Production Company: Gasket Studios
Music: Ken Brahmstedt, Black Label Music
Mix: Sisterboss
Shot mostly on an iPhone, this campaign brought the joys of a family vacation to life through the eyes of a 13-year-old girl. We proved that rain or shine, you can’t go wrong when you have a Nature Valley bar to fuel your adventures.
In just one day (a very cold, very rainy, Bomb Cyclone day), we shot not only a :15 and :06, but alternate end tags of each, 5 pieces of social content and 8 pieces of unique dynamic creative. It was a whirlwind, but thanks to the crew and good pre-production, we got everything we needed and a little beach-side Poutine to boot.
Creative Agency: Martin Williams
Group Creative Director: Tess Nyberg
ACD: Madesyn Winslow
Copywriter: Molly Thomson
Director: Ze'ev Waismann
Production Company: Live Tribe
Music: Yessian
Mix: Sisterboss
Nature Valley is proud to partner with the National Park Foundation in order to increase access to 10,000 miles of National Park trails. This is an on-going project, shot in National Parks across the country, with the objective of highlighting the restoration projects, and the families that benefit from them.
My role: serve as producer, client contact and creative oversight in partnership with Credo Nonfiction.
Creative Agency: The Mint at Martin Williams
Creative Director/Copywriter: Tess Nyberg
Art Director: Mindi Price
Director/DP: Jesse Roesler
Production Company: Credo Nonfiction
When General Mills came to us with a brief that they were relaunching some of the original recipes for their iconic cereals, we were immediately transported back to watching Saturday morning cartoons with a big bowl of deliciousness. But with four different products to fit into :15, we had a challenge ahead of us. We tapped into our nostalgia by building out four different “channels” and flipping through as we would have done as kids.
We partnered with both Carbon VFX and Calabash to divide and conquer the workload in such a short timeline. Carbon used photogrammertry to scan each and every cereal pieces and build the spots while Calabash used their history with the characters to make them come to life. And as hard as he tried, Trix still hasn’t figured out how to get those fruity pieces!
Creative Agency: Martin Williams
Creative Director: Matt Pruett
Art Director: Matt Pruett
Copywriter: Molly Thomson
Director: Liam Chapple
Production Company: Carbon VFX
Character Animation: Calabash Animation
Music: SixtyFour Music
Mix: Sisterboss
From an everyday fruit snack, to eating them like candy at Halloween, Fruit By The Foot is a brand teens love.
For the evergreen content, we created two stand alone videos, one of which won a Gold Pin for Best Internet Commercial at The Show, 2020 (“Old”).
For Halloween, we created a series of web and digital videos highlighting a creative use of the product. Our videos shown here, as well as social elements on Instagram, TikTok and Snapchat, inspired the hashtag “#CostumeByTheFoot” which generated over 1.4 Billion views, and 1,700 UGC responses.
My role on the project was to produce both shoots on a single timeline (and in conjunction with two other brands!) in order to maximize efficiencies and get the most bang for the client’s buck.
Creative Agency: Martin Williams
Creative Director: Tess Nyberg
Art Director: Madesyn Winslow
Copywriter: Jacob Guenther
Director: Nick Gallop
DP: Bryce Wandling
Production Company: Rally Studios
Mix: Todd Syring
While pet owners often want to give their furry friend the absolute best, some simply aren’t aware of the benefits of a raw diet. Instinct came to us in hopes of changing that. Keeping in mind their need to increase brand recognition, we offered a simple and clean solution to point out the benefits of raw though a series of ads using a mix of live action dogs and CG food, all while shooting remotely during COVID.
In addition to the brand ads, we supplemented the campaign with not only :06s, but with Amazon specific ads for shelf-stable product, as well as another sub-campaign for a specialized product coming this fall.
Creative Agency: Martin Williams
Group Creative Director: Matt Pruett
Art Director: Nate Eul
Copywriter: Molly Thomson
Director: Rob Foster
Creative Director: Matt Stevens
Production Company: Carbon VFX
Music: Yessian
Mix: Sisterboss
Syngenta is one of the worlds largest agriculture companies. From water-reveal print ads, to filming actual airplanes, I’ve touched almost every brand in my time at MW. These are a few samples of that show a range of VFX, live action, docu-style and stock/animation.
Acuron GT:
Creative Agency: Martin Williams
Group Creative Director: Matt Pruett
Art Director: Lindsey McKee
Copywriter: Jacob Guenther
Director: Liam Chapple
Creative Director: Matt Stevens
Production Company: Carbon VFX
Music: Yessian
Mix: Sisterboss
Golden Harvest:
As one of Syngenta’s biggest seed brands, Golden Harvest is all about hard work and authenticity. Featuring a real Syngenta grower (and his family!), we captured the grit of an entire growing season within two days of shooting.
Creative Agency: Martin Williams
Creative Director: Steve Casey
Art Director: Anthony DiNicola
Copywriter: Jacob Guenther
Director: Nick Gallop
DP: Anthony Jaska
Production Company: Rally Studios
Post Production: Channel Z
Music: Grey Ghost Music
Head Start
Creative Agency: Martin Williams
Creative Director: Steve Casey
Art Director: Randy Tatum/Toby Balai
Copywriter: Eric Schlauch
Director: Matt Genesis
DP: Marcus Taplin
Production Company: sureCAN Production
SFX: Afterglow Studios
Syngenta - Acuron Chronicles
Creative Agency: Martin Williams
Creative Director: Jeff Tresidder
Art Director: Sarah Hoehn
Copywriter: Dan Roettger
Production Company: sureCAN Production
Music/Mix: EchoBoys
Color: Nice Shoes
Syngenta Golf
Creative Agency: Martin Williams
Production Company: Tweed Video
Color: Nice Shoes
Music/Mix: Echo Boys
NK TV: Forever Changing
Creative Agency: Martin Williams
Creative Director: Steve Casey
Art Director: Anthony DiNicola
Copywriter: Jacob Guenther
Post Production & Animation: Channel Z
Music: Grey Ghost Music
Miravis Neo - Corn Man
*Best Television Commercial - Regional NAMA Awards
Creative Agency: Martin Williams
Creative Director: Steve Casey
Art Director: Alex Dubrovsky
Copywriter: Jacob Guenther
Production Company: FUSE
Music/Mix: Todd Syring
In order to differentiate themselves from the usual insurance doom and gloom, CRS asked us to come up with a solution that would set them apart from competitors. This project focused on living life to the fullest, and letting someone else worry about the risks that farming requires.
Creative Agency: The Mint at Martin Williams
Creative Director: Krissa Nelson
Copywriter: Eric Schlauch
Director: Krissa Nelson
DP: Geoff Wallace
Production Company: Company Man
Post Production: Channel Z
Music: Todd Syring
XOGO, a plug and play hardware with cloud software, makes it easy for mom and pop shops across the country to have fresh, ever-changing content in front of their customers at all times. From the production company to our location, we worked with local partners to bring a Microsoft backed product within a start-up style scope.
My role: producer, account manager, project manager
Creative Agency: Martin Williams
Creative Director: Anna Stassen
Art Director: Mindi Price
Copywriter: Jacob Guenther
Production Team: Rikshaw Films
Music: Marmoset - White Flowers
Mix: Echo Boys
